Rooted in Jamaica, Crafted in Mexico

This Jamaica Heritage Month, take a moment to think about what Jamaica shares with the world. The music. The food. The language. The way an island makes a stranger feel welcome. At Casa JAMEX, we're proud to help share one more thing: a story that starts with a Jamaican idea and is crafted in Mexico.

So why would a brand rooted in Jamaica make tequila? Because the best things travel. Jamaica has always been a place where cultures meet, and Casa JAMEX comes from that same instinct.

Crafted in Mexico: The tequila starts in the highlands of Jalisco, where blue Weber agave is grown and harvested by hand, the traditional way. Every piña is chosen for quality before it travels from field to bottle, carrying the character of that land into the glass. The first release will be a 100% blue agave blanco.

Rooted in Jamaica : The brand speaks with a Jamaican voice, and the benefit stays close to home. Local micro-retailers and brand ambassadors host events and earn from the bottles they sell, so the money from a good night out in Jamaica circulates in Jamaica. And in the island's hotels, resorts and bars, a guest should be able to taste something and feel where they are.

Where Agave Meets Irie™: Agave brings the depth, the patience and the tradition. Irie brings the warmth, the ease and the celebration. Neither dilutes the other.

Join us along the way: Casa JAMEX is in development, working with our producer partners toward the first bottling. If you're a hotel, restaurant, bar or event partner, or you simply want to follow the journey, fill out the form on our Contact page and tell us what you're looking for. We'd love to hear from you!